Media Buyer

As a Media Buyer at pixellab.media located in Jaipur, Rajasthan, you will be an integral part of our dynamic digital marketing agency specializing in performance marketing, content creation, and e-commerce scaling. Your role will involve strategizing, executing, and optimizing paid advertising campaigns across various platforms to drive conversion and engagement. Your primary responsibilities will include planning and managing high-performing ad campaigns on platforms like Meta (Facebook & Instagram), Google Ads, TikTok, and other relevant channels. You will be responsible for allocating and optimizing media spend to achieve the highest Return on Ad Spend (ROAS) while ensuring cost efficiency. Identifying and testing different audience segments to enhance conversions, continuously tracking and analyzing campaign performance, and implementing A/B tests on creatives, ad copies, landing pages, and targeting strategies will be crucial aspects of your role. Collaboration and coordination with the creative and content teams will be essential to develop compelling ad creatives and messaging. Staying updated on industry trends, algorithm updates, and best practices in digital advertising will also be a part of your responsibilities. Additionally, you will conduct e-commerce product research to identify trending and high-potential products for scaling through media buying strategies, analyze competitors" ad strategies, and prepare detailed reports on ad performance and insights for internal stakeholders and clients. To excel in this role, you should have 1-3 years of experience in media buying, preferably in a digital marketing or e-commerce environment. Proficiency in managing ad budgets across platforms like Meta Ads, Google Ads, and other performance marketing channels is essential. Strong analytical skills, creativity, adaptability, product research ability, and familiarity with tools like Google Analytics and Facebook Business Manager are also required. Effective communication skills, both verbal and written, will be necessary for team coordination and reporting. Joining us will provide you with the opportunity to work in a fast-growing digital agency, handle high-scale campaigns, gain hands-on experience in e-commerce product research and scaling through ads, and be part of a collaborative and growth-driven work environment. If you are passionate about digital advertising and have a talent for identifying winning e-commerce products, we would be thrilled to welcome you to our team!,