Media Buyer – Performance Marketing (Meta & Google Ads)

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About Brelex Media

coaches, consultants, and experts

YouTube Ads, Meta Ads, and high-converting funnels

Role Overview

Media Buyer

Meta (Facebook/Instagram)

Google/YouTube Ads.

coaching industry buyer journey

Key Responsibilities

• Plan, launch, and manage Meta and Google/YouTube ad campaigns for coaching clients.
• Develop full-funnel ad strategies to drive leads (webinar sign-ups, VSL opt-ins, application forms) and optimize for high-ticket conversions.
• Conduct audience research, keyword targeting, and competitor analysis to identify the ideal coaching client avatar.
• Execute daily optimizations across campaigns to improve CPL, CPA, CTR, and ROAS.
• Run A/B testing on creatives, ad copy, hooks, and landing pages to maximize performance.
• Collaborate with creative and funnel teams to produce video ads, copy, and funnel assets tailored for coaching audiences.
• Set up and maintain accurate tracking and attribution across platforms (pixels, UTM, Google Tag Manager, etc.).
• Scale campaigns profitably while managing budgets effectively.
• Provide data-driven reports and insights to the Account Manager and leadership team.
  

Requirements

• 2–4 years of hands-on media buying experience (Meta Ads + Google/YouTube Ads).
• Proven track record of running ads for coaches, consultants, or online course creators.
• Strong knowledge of high-ticket coaching funnels (webinar → application → sales call → enrollment).
• Proficiency in Meta Ads Manager, Google Ads Manager, and YouTube Ads.
• Strong analytical skills with the ability to optimize based on data (CPL, CPA, ROAS).
• Ability to manage and scale ad budgets effectively across multiple platforms.
• Highly organized with attention to detail and ability to meet deadlines in a fast-paced environment.
  

Preferred Qualifications

• Experience with funnel and CRM tools (GoHighLevel, ClickFunnels, Kajabi, Hyros).
• Google Ads and/or Meta Blueprint Certifications.
  

What We Offer

• Competitive pay with performance-based incentives.
• Opportunity to work with leading coaches and consultants worldwide.
• A collaborative, growth-oriented team environment.
• Exposure to advanced scaling strategies for high-ticket coaching funnels.
• Career growth opportunities in a rapidly scaling agency.