Media Buyer & Performance Marketing Head

About Daamaira

Daamaira is a fast-growing brand at the intersection of design, luxury, and functionality. We create products that blend aesthetics with impact. We’re scaling rapidly—and looking for someone who can lead our performance engine with precision and creativity.

The Role

You’ll own the strategy, execution, and optimization of all paid media campaigns. That means turning ad budgets into measurable growth across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and other digital performance channels. You’re not just running ads—you’re building the machine that drives revenue.

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What You’ll Do

Paid Media Strategy & Execution

• Plan and execute performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping)

• Build full-funnel strategies—from awareness to conversion—with a focus on ROAS, CAC, and LTV

• Manage ad budgets efficiently across platforms to hit monthly growth targets

• A/B test ad creatives, copy, landing pages, and audiences to find what scales

• Deep dive into performance data and turn insights into high-leverage actions

• Collaborate with creative, brand, and web teams to align campaigns with product drops, promotions, and brand voice

Media Buying & Optimization

• Own daily performance tracking, bid management, and audience segmentation

• Optimize campaigns for CPL, CPA, ROAS depending on the funnel stage and product

• Monitor pixel and conversion tracking to ensure clean data flows

Reporting & Analytics

• Build weekly and monthly performance reports with clear metrics and takeaways

• Run attribution analyses to understand true campaign impact

• Stay ahead of algorithm changes, targeting updates, and industry trends

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What We’re Looking For

• 5+ years running paid campaigns (Meta & Google mandatory; bonus for TikTok, Pinterest, etc.)

• Proven track record of scaling e-commerce ad accounts with strong ROAS

• Deep understanding of ad platforms, targeting, pixel/event tracking, and analytics tools (GA4, Meta Events Manager, Google Tag Manager)

• Strong analytical skills—you speak the language of data and dashboards

• Experience managing 6-figure+ monthly ad budgets

• Fast, iterative, curious, and deeply accountable

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Nice to Have

• Hands-on experience with creative direction or ad copywriting

• Familiarity with Shopify, Klaviyo, and landing page builders

• Knowledge of UGC strategies and influencer-led paid media funnels

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Why Join Daamaira?

• You’ll shape the performance marketing engine from the ground up

• You’ll work with a small, sharp, design-forward team that moves fast

• You’ll have real ownership—not just execution tasks

• Competitive salary + performance-based incentives