Media Buyer | (META Ads, Google Ads)

About the Role

Media Buyer

You'll Be Responsible For-

1. Campaign Strategy and Setup

• Plan and build profitable Meta ad campaigns from scratch.
• Research and define target audiences, campaign structures, and placement strategies.
• Set up Meta Pixel and proper conversion events to ensure accurate tracking.
• Align all campaigns with brand and business goals.

2. Campaign Management and Optimization

• Monitor performance daily across metrics such as CPM, CPC, CTR, conversions, and ROAS.
• Identify performance patterns and make data-driven adjustments to improve results.
• Maintain stable campaign performance by catching issues early and optimizing proactively.

3. Creative Direction and Testing

• Collaborate with designers, editors, and content teams to develop high-performing ad creatives.
• Recommend hooks, messaging, visual styles, and copy angles that resonate with the target audience.
• Conduct A/B tests and continuously experiment with new variations to boost effectiveness.

4. Full-Funnel Approach

• Manage the complete funnel—from awareness to retargeting and conversion campaigns.
• Build and optimize retargeting sequences, lookalike audiences, and custom audiences.
• Leverage user behavior insights to map and enhance the customer journey.

5. Reporting and Insights

• Prepare weekly or bi-weekly performance reports to summarize key results.
• Highlight what’s working, diagnose underperformance, and recommend actionable improvements.
• Communicate findings clearly to internal teams or clients.

Requirements

• Proven experience managing Meta (Facebook and Instagram) ad campaigns.
• Strong analytical skills with proficiency in data interpretation and performance optimization.
• Ability to manage budgets efficiently and deliver measurable ROI.
• Understanding of Meta Ads Manager, audience targeting, conversion tracking, and dynamic creative optimization.
• Familiarity with current Meta ad policies, algorithm changes, and advertising best practices.
• Excellent attention to detail and problem-solving abilities.

What We Expect From You

• Experience in funnel design and multi-channel marketing.
• Ability to interpret and respond to market trends quickly.
• Strong collaboration and communication skills.

What We Offer

• Opportunity to manage significant ad budgets and impact business growth.
• A healthy workspace environment that rewards smart work and growth.
• Long-term growth potential into strategic roles such as media planning, funnel design, and revenue scaling.