Mass hiring For Brand Manager!!!!

Job Description

Job Title: Brand Manager Location: Chennai Company: Casagrand Builders Job Type: Full-time CTC - 5-18 LPA Experience Required: 6-15 years in Brand Management / Advertising / Marketing Strategy Industry Preference: Real Estate / FMCG / Retail / Consumer Durables Role Summary We are looking for a passionate and strategic Brand Manager to lead the brand narrative for our premium residential projects. The ideal candidate will be responsible for developing and executing high-impact brand campaigns, shaping consumer perception, and driving brand salience across traditional and digital channels. This is a high-ownership role requiring creative thinking, market understanding, and sharp execution. Key Responsibilities • Develop and implement end-to-end brand campaigns for project launches and brand-building initiatives. • Translate project briefs into strong creative routes and supervise agency execution across Print, TV, OOH, Digital, Radio, and BTL. • Build differentiated brand positioning in new markets (e.g., Hyderabad, Bangalore, Dubai). • Lead ATL & BTL media planning in collaboration with internal teams and media agencies. • Work with in-house creative teams and external partners to ensure high- impact creatives and timely rollouts. • Own brand messaging, tonality, and consistency across platforms and touchpoints. • Track campaign performance, analyze insights, and optimize for impact and ROI. • Develop region-specific brand communication keeping in mind local nuances and consumer behavior. • Work with cross-functional teams (Sales, Digital, Research, Product) for cohesive execution. • Stay ahead of trends, competitors, and emerging platforms to keep Casagrands communication fresh and effective. Key Skills & Competencies • Strong storytelling and communication skills. • Experience in handling creative agencies and media planning. • Deep understanding of consumer insights and market dynamics. • Ability to convert business briefs into strong creative communication. • High sense of aesthetics, attention to detail, and passion for branding. Contact person: Evangelin 7708781966 Email ID : evangelingladies@casagrand.co.in