MarTech Solution Architect

Virtusa

14 - 19 years

12 - 15 Lacs

hyderabad

Posted:2 weeks ago| Platform:

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Skills Required

solution architect oracle data pipelines sales microservices marketing automation gdpr salesforce marketing gcp stakeholder management data privacy agile aws marketing cloud data integration martech architecture azure crm ccpa

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

MarTech Solution Architect

strategic technology leader

Key Responsibilities

Architect and Design:
Develop scalable, secure, and high-performance MarTech solutions integrating CRM, CDP, Marketing Automation, Analytics, CMS, and Data Platforms.
Solution Leadership:
Partner with marketing, sales, and IT stakeholders to define end-to-end marketing technology architecture aligned with business strategy.
Implementation Oversight:
Lead the deployment and configuration of marketing technology tools (Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, etc.).
Integration & Data Management:
Design APIs and data pipelines connecting multiple platforms (CRM, DWH, analytics, campaign tools) ensuring unified customer data flow.
Innovation & Optimization:
Evaluate emerging technologies, recommend tools, and drive continuous improvement across the MarTech stack.
Governance & Best Practices:
Establish architectural standards, documentation, and quality frameworks for solution delivery.
Leadership:
Mentor cross-functional teams of developers, analysts, and marketing technologists; promote a culture of collaboration and innovation.

Required Skills & Experience

14+ years
of experience in marketing technology architecture, with at least
5+ years
in a solution architecture or technical leadership role.
Proven expertise with one or more enterprise MarTech platforms such as:
- Adobe Experience Cloud (AEM, Target, Campaign, Analytics)
- Salesforce Marketing Cloud / Interaction Studio
- Google Marketing Platform
- Oracle Eloqua / Responsys
- CDPs like Segment, Tealium, or Adobe RT-CDP
Strong knowledge of
API design, microservices, cloud (AWS/Azure/GCP)
, and
data integration patterns
.
Experience working with
marketing analytics, personalization, consent management
, and
data privacy frameworks (GDPR, CCPA)
.
Excellent stakeholder management, communication, and presentation skills.

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