Marketing Support Associate

As a Marketing Support Associate at GSIT, you will play a key role in supporting the

marketing and sales functions by managing customer interactions, maintaining lead records,

and generating performance reports. This role demands clear communication, attention to

detail, and a proactive mindset to ensure smooth marketing operations and customer

engagement.

KEY RESPONSIBILITIES

1. CHAT & CALL SUPPORT

• Handle multiple chat and call interactions efficiently and professionally.

• Deliver clear, timely, and effective responses to customer inquiries, ensuring a positive

experience.

2. LEAD MANAGEMENT & CRM OVERSIGHT

• Utilize CRM platforms to track, update, and manage customer leads and interactions.

• Ensure all lead data is accurately recorded and maintained for easy reference and follow-up.

• Monitor CRM entries for completeness, and coordinate with the sales team to correct or update

missing information.

• Generate regular lead reports to support data-driven decision-making.

• Assist the marketing team in any support activities as required.

3. DATA ANALYSIS & REPORTING

• Assist in compiling and analyzing marketing data to identify patterns, trends, and opportunities.

• Support the preparation of performance reports highlighting key metrics and insights for

management review.

QUALIFICATIONS

• Bachelor’s degree in any discipline.

• Basic understanding of any CRM tool and Microsoft Office (Word, Excel).

• Foundational knowledge of IT products and services is an added advantage.

• Prior experience in call handling or customer service is a plus