Marketing Specialist

The Marketing Specialist will be responsible for developing and executing marketing strategies to promote foundry products such as castings, metal components, and related engineering solutions. This role bridges technical product understanding with market insight, focusing on strengthening brand presence, generating qualified leads, and supporting global sales initiatives in the manufacturing and casting sector.

Key Responsibilities:

• Develop and implement marketing plans to promote foundry and casting products in domestic and international markets.

• Conduct market research and competitor analysis to identify new business opportunities and industry trends.

• Create technical content such as brochures, product catalogs, digital campaigns, and promotional materials.

• Collaborate with the sales and engineering teams to align marketing strategies with business goals.

• Participate in industrial exhibitions, trade fairs, and online B2B platforms to enhance company visibility.

• Manage digital marketing activities including website updates, social media, and email campaigns.

• Coordinate with distributors and clients to support pre-sales and after-sales marketing communication.

• Track and analyze marketing performance metrics to optimize ROI and report results to management.