Marketing Specialist

Founding Marketing Team Role

Chennai | Full-time | Founding Team Role

Wault is a safety and wellness ecosystem designed to help women move through the world with more confidence and calm. We’re building a brand that is thoughtful, empathetic, and deeply in tune with the everyday realities of young women in India.

Founding Marketing Lead

Key Responsibilities:

• Build and lead the brand identity, communication style, and narrative.
• Drive early adoption through digital marketing, social presence, and community engagement.
• Create high-quality content that resonates with young women across campuses, workplaces, and online spaces.
• Lead partnerships, collaborations, and influencer-led awareness campaigns.
• Build and manage micro-communities, ambassadors, and early supporter groups.
• Plan and execute launch campaigns for new products and features.
• Track user insights, sentiment, and behaviour to refine messaging and growth levers.
• Set up and manage the marketing foundation: processes, cadence, and small team.
• Work closely with founders to align marketing goals with product evolution.

(All of these responsibilities subtly indicate the role is culturally aligned with young women’s experiences.)

Who you are:

• 3–5 years of experience in consumer marketing, brand building, or digital growth.
• Strong understanding of youth culture, lifestyle trends, and women-focused narratives.
• Naturally empathetic with high cultural awareness and emotional intelligence.
• Excellent storyteller with strong design and communication sensibilities.
• Comfortable being the face of a women-first brand when needed (events, partnerships, content).
• Experience working with influencers, creators, and community-building initiatives.
• Hands-on, execution-driven, and excited to build from scratch.
• Bonus: experience with consumer tech, D2C, wellness, or women-centric brands.

What You'll Bring:

• Fresh perspective and creative energy
• An intuitive understanding of young women’s everyday challenges
• Ability to turn insight into campaigns that feel real and relatable
• Passion for building safe, empowering spaces
• A builder mindset — action first, ego last

Why join Us:

• Founding team position with significant creative ownership
• Opportunity to build one of India’s most meaningful women-first brands
• High autonomy, high impact, and high visibility
• Work in a culture built on empathy, design, and purpose