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Job Description

Founding Marketing Team Role

Chennai | Full-time | Founding Team Role

Wault is a safety and wellness ecosystem designed to help women move through the world with more confidence and calm. We’re building a brand that is thoughtful, empathetic, and deeply in tune with the everyday realities of young women in India.

Founding Marketing Lead


Key Responsibilities:


  • Build and lead the brand identity, communication style, and narrative.
  • Drive early adoption through digital marketing, social presence, and community engagement.
  • Create high-quality content that resonates with young women across campuses, workplaces, and online spaces.
  • Lead partnerships, collaborations, and influencer-led awareness campaigns.
  • Build and manage micro-communities, ambassadors, and early supporter groups.
  • Plan and execute launch campaigns for new products and features.
  • Track user insights, sentiment, and behaviour to refine messaging and growth levers.
  • Set up and manage the marketing foundation: processes, cadence, and small team.
  • Work closely with founders to align marketing goals with product evolution.

(All of these responsibilities subtly indicate the role is culturally aligned with young women’s experiences.)


Who you are:


  • 3–5 years of experience in consumer marketing, brand building, or digital growth.
  • Strong understanding of youth culture, lifestyle trends, and women-focused narratives.
  • Naturally empathetic with high cultural awareness and emotional intelligence.
  • Excellent storyteller with strong design and communication sensibilities.
  • Comfortable being the face of a women-first brand when needed (events, partnerships, content).
  • Experience working with influencers, creators, and community-building initiatives.
  • Hands-on, execution-driven, and excited to build from scratch.
  • Bonus: experience with consumer tech, D2C, wellness, or women-centric brands.


What You'll Bring:


  • Fresh perspective and creative energy
  • An intuitive understanding of young women’s everyday challenges
  • Ability to turn insight into campaigns that feel real and relatable
  • Passion for building safe, empowering spaces
  • A builder mindset — action first, ego last


Why join Us:


  • Founding team position with significant creative ownership
  • Opportunity to build one of India’s most meaningful women-first brands
  • High autonomy, high impact, and high visibility
  • Work in a culture built on empathy, design, and purpose


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