Marketing Specialist

As a Marketing Executive at our company based in Panjim, Goa, you will play a crucial role in managing both online and offline marketing activities. Your creativity and proactive approach will be essential in driving our brand's visibility and engagement. Key Responsibilities: - Manage various social media accounts including Instagram, Facebook, and Google - Create and schedule engaging content such as posts, reels, and stories using Canva - Respond promptly to messages, reviews, and foster customer engagement - Organize and execute local offline promotions, events, and collaborations - Monitor analytics to identify trends and propose strategies to enhance visibility and footfall - Collaborate with the team to brainstorm business growth ideas and loyalty initiatives - Ensure consistent brand voice and messaging across all marketing platforms Qualifications Required: - Minimum of 2 years of experience in marketing or social media management - Proficiency in Canva and reel editing skills are essential - Excellent communication skills and a strong creative mindset - Prior experience in the food & beverage or hospitality industry would be advantageous,