Marketing Specialist

Zeiss Pharmaceuticals

2 - 5 years

4 - 8 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

it services procurement global marketing sap social media brand awareness operations logistics salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Plan and execute external internal events (40+ annually) from end-to-end.
Category of events: National conferences, regional conferences, ZEISS led Masterclasses, ZEISS led workshops, collaborative workshops internal events.
Coordinating aligning with internal external stakeholders like sales, logistics, procurement, service, finance accounts, organizers, vendors etc.. for successful completion of the events.
Recce/assessment of the venue, materials preparation, and stall set-up based on the category of the event.
Ensure consistent branding and messaging across all event materials.
Keeping track on all the marketing expenses.
Measure event success using KPIs such as attendance, engagement, lead generation for calculating the ROI
Be a custodian of the entire demo equipment pool and ensure on-time delivery and installation and uninstallation during the workshops standby support ensuring no damage to the equipment.
Adhering to processes and timelines to ensure operational efficiency.
Usage of SAP tools for obtaining approvals processing vendor payments within the timelines.
Manage the internal processes of vendor management life cycle from generating the purchase orders till payment.
Liaise with sales and leadership teams to plan personalized visit agendas of the global teams.
Ensure readiness of the Experience Center product displays, signage, refreshments, etc guide customers through their visit in exploring the ZEISS campus ensuring a premium and professional experience.

Digital Email, social media lead sync

Build and execute email campaigns, landing pages, and forms using Marketo AEM.
Maintain data practices and segment audiences in Marketo

Track engagement and recommend ways to improve reach and impact.
Collaborate with the global marketing team to promote events, sales milestones, customer testimonials, and other achievements across platforms like LinkedIn, Instagram Facebook.
Draft social media captions, design simple creatives (or work with design team), and schedule posts.
Integrating entergon suite with Salesforce and Marketo enabling real time, bidirectional data sync for capturing leads to analyze ROIcost per lead.

Engagements Internal Newsletters, Milestone Announcements, Product Launches etc

Build engaging quarterly internal newsletters and share it with the team.
Work with the PR team to promote first in region/newly launched products.
Maintain templates to share milestones, product launches other key moments.

In-Clinic Branding Basic Premium

Planning and execution of in-clinic or hospital branding initiatives to increase brand awareness.
Work with design and vendor teams to produce signage, display materials, standees etc
Ensure all branding elements are installed as per guidelines and maintained over time.
Gather feedback from clinic teams to ensure brand consistency and effectiveness.

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