Marketing Specialist

Key Responsibilities:

• Develop and execute SEO strategies, including on-page, off-page, and technical SEO, to improve search rankings.
• Manage and optimize digital marketing campaigns across multiple channels (SEO, email, social media).
• Create and manage marketing creatives using tools like Canva, Adobe, etc.
• Monitor website and campaign performance, and provide actionable insights based on analytics.
• Conduct competitor analysis and market research to identify opportunities.
• Stay informed about the latest trends, tools, and algorithm updates in SEO and digital marketing.

Requirements:

• Graduate in Marketing, Business, IT, or a related field.
• Certification in Marketing/Digital Marketing (preferred).
• 3–5 years of hands-on experience in SEO and digital marketing roles.
• Strong understanding of SEO techniques, keyword research, and analytics tools (Google Analytics, Google Search Console).
• Proficiency in Canva and Adobe Creative Suite for creative asset design.
• Ability to interpret data and translate it into actionable marketing strategies.
• Excellent communication and time management skills.

Good to Have:

• Experience with WordPress or other CMS platforms.