Marketing Specialist / Marketing Lead

Companys Profile - AIQoD ( Roots Innovation Labs Pvt Ltd) is a 9-year-old software startup from Pune and Chennai mentored by Padma Bhushan Shree S. Ramadorai (Former TCS CEO). At AIQoD (www.aiqod.com), were a bunch of innovators and disruptors working together with the passion building an enterprise-grade No-Code platform with advanced capabilities based on Generative AI, ML, NLP, RPA and Analytics. We have developed a strong reputation with our no-code & device-independent platform along-with a scalable architecture for quick time-to-market automation solutions, guaranteed ROI, maximum productivity leveraging data-driven analytical insights in better decision-making for our customers across the globe. Our platform is a highly secure and as pioneers in Digital Transformation & PaaS/SaaS-based platform we automate any business process using technologies - Image, Text & Video Analysis, Pattern Recognition, Application Automation, powered with GenAI, OCR, NLP, AI & Machine Learning. Job Overview - AIQoD ( Roots Innovation Labs Pvt Ltd) is looking to onboard a Marketing Specialist / Marketing Lead with a passion for driving impactful marketing strategies and a strong command of digital tools and trends. This role involves planning, executing, and optimizing our marketing efforts across various channels to enhance brand presence and generate qualified leads. As a growing tech-driven company, we understand the power of digital marketing in amplifying our services, and we're seeking someone who can harness that power with creativity and precision. The ideal candidate will be passionate about marketing and technology, and confident in managing activities across market research, social media content creation, lead generation, and campaign execution . You should be comfortable taking ownership of marketing initiatives and collaborating across teams to align messaging and drive results. Role & Responsibilities - Develop product marketing strategies (pricing, advertising, product launching) Develop and execute marketing strategies for Gen AI-powered products and features. Develop product messaging that clearly explains how our Gen AI solutions solve real-world problems across industries and roles Track trends and monitor competition Stay updated with AI trends, competitors, and customer needs to fine-tune positioning and strategy. Managing marketing budget and calculating the ROI of the company's actions. Analyze metrics to evaluate campaign performance and optimize continuously for better ROI. Lead Generation Lead creation of high-impact content blogs, landing pages, case studies, whitepapers, video scripts, and social media that resonate with a technical and business audience. Create and promote thought leadership content around responsible AI, model transparency, and ethical use of Gen AI. Creative Content writing for Social Media postings, webinars, Social Media Campaigns, Blogs, Articles, etc. Educate diverse audiences (technical, business, and non-technical) on the fundamentals, use cases, and benefits of Generative AI through engaging and easy-to-understand content. Branding and promotion of the products through events & Digital Marketing activities on Facebook, LinkedIn, Instagram, Twitter, etc. Working closely with sales and other teams to accelerate the sales cycle and implement strategies Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement and SEO Communicate with target audiences and build customer relationships. Brainstorm and contribute to Strategies like Product Features. Business Proposals building Coordinating with the Support team for Product Assistance and enhance customer satisfaction Generate, qualify, and nurture leads to support business development Preferred candidate profile - Bachelor's or Post-Graduate degree in Marketing / Business / Communications, or a related field; MBA (Sales / Marketing) is preferred. 0 to 3 years of relevant internship or professional experience in marketing. Prior experience in marketing within the IT software or technology sector is highly preferred. Exposure to Generative AI and Machine Learning concepts is a plus. Strong written and verbal communication skills. Creative mindset with strong analytical thinking. Experience in market research, competitor analysis, and lead generation Hands-on experience with digital marketing and sales activities. Proven ability to think strategically, innovate, and execute effectively in a fast-paced environment. Familiarity with social media platforms for brand building and networking. Strong online research skills to support campaigns and lead generation. Experience in team coordination or handling team members is an advantage. Proficient in MS Excel (data analysis, reporting) and PowerPoint (presentations, pitch decks) Benefits - Work Mode - Hybrid / WFH Join the core team to build the foundation of the next generation products. Surround yourself with passionate individuals who push you towards growth. Build innovative products for Enterprise customers. Learn experience with every assignment and project. Exponential career growth. Learning interpersonal skills through fun, team building and sports activities. Work Hard, Party harder. Health Insurance. Retirement Plan Options. Generous Vacaion and Paid Time-off.