The Marketing Executive plays a crucial role in driving brand visibility, supporting sales initiatives, managing events, and gathering market intelligence. The role involves cross-functional collaboration with sales, service, and graphic design teams to ensure seamless execution of marketing strategies and promotional activities.
1. Event & Expo Management
Plan and coordinate participation in domestic expos, ensuring effective stall design and logistical arrangements. Manage marketing collateral and oversee on-ground execution for successful event implementation. Collaborate with on-site service team to ensure seamless execution during events and expos. 2. Sales Enablement & Seminar Support
Assist the sales team with customer seminars, managing collateral support, logistics, and branding. Work closely with graphic designers to create on-site branding materials. Provide technical inputs to ensure the accuracy and effectiveness of promotional materials. 3. Market Intelligencer Support
Conduct regular competition mapping for new product categories and analyze industry trends. Maintain a repository of competitor activities, pricing, and product developments in coordination with the sales team. 4. New Project Updates
Prepare and circulate weekly project updates to support ongoing leads and follow-ups using the Projects Today database. Share weekly industry news updates with the sales team and management using online resources. 5. Database Management
Maintain and update the global database of client installations across various product categories 6. Content Development
Generate case studies highlighting key installations and success stories with input from the sales and service teams. Collaborate with the manufacturing team to gather data on major projects and compile relevant marketing materials. Support collateral development for new product launches, including materials for Pharmalab and alliance partners. 7. Cross-Functional Support
Aid with restructuring initiatives during expo days, assessing future possibilities for process improvements.