Marketing Specialist

Job Description

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts. Responsibilities 1. Manage full lifecycle of weekly online events: Zoom setup, landing pages, WhatsApp groups, instructor onboarding, and real-time monitoring 2. Coordinate with industry instructors (Amazon, Microsoft, Red Hat, etc.) and plan high-demand topics across SDE and Data domains 3. Write and execute email + WhatsApp reminder campaigns for each class (registration go-live feedback + certificate) 4. Optimize in-class pitch and follow-ups to increase course conversions 5. Monitor metrics like registrations, attendance, poll responses, feedback, and conversions, and share weekly reports 6. Work closely with sales, design, performance marketing, and instructors for campaign alignment and execution Qualifications 0-2 years' of marketing experience Event handling Excellent writing and communication skills Show more Show less