Marketing Specialist

3 - 7 years

0 Lacs

Posted:19 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a results-driven marketing specialist, you will be responsible for creating and executing strategies to attract and engage audiences across various channels. Your key responsibilities will include: - Developing and executing marketing strategies to attract and engage target audiences. - Leading ASO efforts for mobile apps, including keyword research, app store listing optimization, and performance tracking. - Driving app downloads, user acquisition, and retention strategies. - Monitoring, analyzing, and reporting on campaign performance and making data-driven recommendations. - Identifying new channels, growth opportunities, and trends in digital marketing and app promotion. - Managing and optimizing paid and organic marketing campaigns across social media, search engines, and other relevant platforms. To be successful in this role, you should have the following skills and experience: - Proven experience in digital marketing, user acquisition, or app marketing. - Hands-on experience with ASO (App Store Optimization) and mobile app marketing. - Familiarity with paid user acquisition platforms (Facebook Ads, Google Ads, Apple Search Ads, etc.). - Excellent communication, leadership, and project management skills. Preferred qualifications include: - Experience in the tech or mobile app industries. - Knowledge of SEO, SEM, content marketing, and social media marketing. - Strong understanding of analytics tools (Google Analytics, App Store Connect, Firebase, etc.) and marketing metrics.,

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