Marketing & Sales manager

brand awareness, customer acquisition, and revenue growth

Key Responsibilities:

• Strategic Planning:

  Develop and implement overarching marketing plans that align with the company's business objectives, market dynamics, and target audience needs.

• Brand Management:

  Define and maintain a strong, consistent brand identity and positioning across all channels, from traditional print to digital platforms.

• Market Research & Analysis:

  Oversee research into market trends, competitor activities, and consumer insights to identify growth opportunities and inform strategy.

• Campaign Management:

  Plan, execute, and monitor multi-channel marketing campaigns (including print, digital, email, social media, and events) to generate leads and drive sales.

• Product Marketing:

  Collaborate with product development teams to position new paper products or printing services effectively in the market, crafting compelling messaging and go-to-market strategies.

• Content Creation Oversight:

  Oversee the creation of marketing materials, including brochures, advertisements, press releases, and digital content, ensuring accuracy and brand consistency.

• Digital Transformation:

  Lead the integration of advanced marketing technologies (MarTech, CRM, analytics platforms) to enhance personalization, optimize campaign performance, and improve customer experience.

• Budget Management & ROI:

  Manage the marketing budget effectively, allocating resources to achieve maximum return on investment (ROI), and using data analytics to track performance and inform decision-making.

• Leadership & Collaboration:

  Build and mentor a high-performing marketing team and collaborate closely with other C-suite executives (CEO, CFO, Sales, Operations) to ensure marketing initiatives align with broader business goals.

• Public Relations & Stakeholder Relations:

  Manage the company's public image and build relationships with media, vendors, and industry partners.

Essential Skills and Qualifications:

• Experience:

  Extensive proven experience (typically 10+ years) in senior marketing roles, preferably within the paper, printing, or a related manufacturing industry.

• Strategic Thinking:

  Ability to think strategically and translate broad business objectives into actionable, long-term marketing plans.

• Analytical Skills:

  Strong data analysis capabilities to interpret market data, track performance metrics (KPIs), and make informed decisions.

• Leadership:

  Excellent leadership, communication, and interpersonal skills to inspire teams, manage cross-functional projects, and represent the company externally.

• Industry Knowledge:

  Deep understanding of the paper and printing industry landscape, including B2B customer needs, supply chain dynamics, and regulatory requirements.

• Creativity and Innovation:

  A creative mindset to develop innovative marketing solutions and campaigns that differentiate the company in a competitive market.

• Education:

  A Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.

Joining requirement:

A candidate able to join within 30 days will be preferred.