Marketing & Sales Executive (Fresh Strawberry & Horticulture Products)

3-5 years in agriculture/horticulture marketing or fresh produce sales

New Delhi

Job Overview:

We are looking for an experienced Marketing & Sales Executive who can lead the go-to-market strategy for our premium fresh strawberry crop. The candidate should have a strong background in agri-produce marketing, with a proven track record of creating linkages across mandis, quick commerce platforms, grocery chains, exporters, and ideally, international buyers in the Middle East or Africa.

Key Responsibilities:

• Develop and manage market linkages for our fresh strawberry produce across:
• APMC & local mandis
• Quick commerce platforms (Zepto, Blinkit, etc.)
• Online grocery & retail chains (BigBasket, Reliance, Nature’s Basket, etc.)
• Export channels to the Middle East & Africa
• Identify and build relationships with B2B partners, vendors, and distributors
• Coordinate logistics and delivery flow for one-day freshness models
• Conduct market analysis to understand pricing, demand, and competition
• Manage pricing strategy, sales pipeline, and distribution planning
• Prepare reports, sales forecasts, and buyer feedback for strategic insights

Candidate Requirements:

• Prior experience in exporting fruits/vegetables, preferably to the Middle East or Africa
• Strong vendor network across B2B, retail, and mandi ecosystems
• Excellent communication, negotiation, and relationship-building skills
• Basic understanding of cold chain and perishable logistics is a plus

Preferred Qualifications:

• Degree in Agribusiness, Horticulture, Agri-Marketing, or MBA in Sales & Marketing
• Experience with high-value crops or berries is highly preferred