Marketing Research Analyst

As an Analyst in Marketing/Consumer Insights, you will play a crucial role in contributing to the team's efforts to derive actionable insights from large quantitative and qualitative datasets. By leveraging analytical tools such as MS Office, Alteryx, Tableau, and PowerBI, you will be responsible for creating powerful data visualizations. Your primary objective will be to deliver high-quality outputs within allocated timelines to regional stakeholders, with guidance from supervisors. In this role, you will be expected to generate comprehensive hypotheses and insights, and prioritize solutions for key issues using various tools and techniques, including industry research, data modeling, and presentations. Additionally, you will support and drive the automation of analysis by utilizing AI and advanced analytics tools. Collaboration is key, as you will be working closely with your team members, providing and seeking actionable feedback during interactions. To be successful in this position, you should hold a Bachelor's or Post Graduate degree in Marketing, Business, Statistics, or a related field. An MBA or advanced degree is preferred. With a minimum of 3-6 years of relevant experience, ideally in management consulting or data analytics related to market/business/consumer insights, preferably within Consumer Products/Retail industry domains, you should have strong communication skills to engage with senior stakeholders effectively. Proficiency in analytical tools like Alteryx, Tableau, and Power BI is essential, while knowledge of Python, R, and SPSS would be advantageous. Strong skills in Microsoft Excel and PowerPoint are necessary, and familiarity with AI-based solutions is a plus. The ability to handle multiple tasks, work well under pressure, and be a team player are qualities that will further enhance your success in this role. Moreover, experience within the Food/Beverage Industry and/or Global Business Services (GBS) organizations would be considered a bonus. If you possess excellent analytical skills, effective communication abilities, and a collaborative mindset, this role offers you the opportunity to make a significant impact within the organization.,