Marketing Operations & CRM Automation Specialist

2 - 4 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Marketing Operations & CRM Automation Specialist

Location:

Mohali

Employment Type:

Full-time

About Us:

We are an innovative private healthcare provider focused on seamless patient journeys. We’re looking for a Marketing Operations & CRM Automation Specialist to orchestrate our systems, automation and lead-journey workflows from ads to booking to follow-up.

Key Responsibilities:

  • Manage our CRM system (e.g., HubSpot / Zoho / Salesforce) to ensure accurate lead tracking, segmentation and lifecycle management.

  • Build and maintain automated workflows (email, SMS, WhatsApp follow-ups) to nurture leads and convert them into bookings.

  • Implement tracking (UTM parameters), dashboards and campaign reporting; link ad campaigns → CRM → booking → follow-up to provide a full-funnel view.

  • Integrate marketing systems: ads platforms, CRM, analytics, booking tools to ensure smooth operations.

  • Provide performance analytics and insights to management: conversion tracking, funnel metrics, reporting on lead-to-patient journey.

  • Work with tools like HubSpot, Zapier, Google Data Studio, Power BI, Twilio API for automation and reporting.

Requirements
  • 2-4 years of experience in marketing operations / CRM / automation, preferably within healthcare or lead-gen environment.

  • Hands-on experience with a major CRM (HubSpot, Zoho, Salesforce) and automation tools such as Zapier.

  • Good understanding of UTM tracking, data dashboards, funnel metrics and analytics.

  • Proficiency in reporting tools: Google Data Studio, Power BI or similar.

  • Strong technical aptitude and ability to collaborate with marketing, ops, IT teams.

  • Bachelor’s degree in Marketing, Business, Data Analytics or similar. Certification in marketing automation or CRM is a plus.

  • Benefits
  • Competitive pay and benefits.

  • Opportunity to build and shape our marketing systems and processes in a high-performing environment.

  • Exposure to full funnel marketing in a patient-centric healthcare business.

  • Learning opportunities in automation, analytics and technology.

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