What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably .
Proposition for merchants:
D2C selling made as easy as selling on e-com marketplaces.
Why build this
1. India s D2C wave has been limited to venture-funded D2C brands today.
2. The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces 3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization 4. Shopify / Status-quo software solve for work-flow management of storefront but don t do enough on helping merchants sell well!
Our proposition :
We have a software + services proposition for the merchant with the goal of optimising for the merchants profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
1. Marketing manager ( top of the funnel )
2. Category manager ( products/merchandising )
3. Product manager ( website/app metrics )
4. Ops manager ( shipping metrics )
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team and scale:
We re at ~$5.5M ARR and had hit profitability earlier in the year. We ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Role Overview:
We are seeking a Marketing Operations Associate to support our KAE/GL/GC/GMs/Clients in managing Meta ads operations. This role involves handling the technical setup of ad assets, resolving platform-related issues, and ensuring smooth execution of campaigns on Meta. It is ideal for someone detail-oriented, process-driven, and eager to build expertise in digital ad operations.
Key Responsibilities:
- Ad Asset Creation & Setup : Create and manage Meta assets such as Ad Accounts, Business Manager, Pages, Pixels, and Catalogs.
- Technical Support : Troubleshoot and resolve technical issues related to Meta Ads (account restrictions, pixel errors, catalog sync issues, etc.) for KAE/GL/GC/GMs/Clients.
- Campaign Support : Assist in ensuring campaigns are set up correctly by providing the required assets and configurations.
- Access & Permissions Management : Ensure proper role assignment and access controls for clients, consultants, and team members on Meta Business Manager.
- Monitoring & Reporting : Maintain trackers and logs for asset requests, issue resolutions, and turnaround times (TAT).
- Process Adherence & Improvement : Follow defined SOPs, highlight recurring issues, and suggest improvements to enhance efficiency.
- Cross-Team Coordination : Work closely with KAE/GL/GC/GMs/Clients to ensure smooth campaign execution without delays.
What We re Looking For
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1 2 years of experience in digital marketing operations, ad support, or campaign execution .
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Familiarity with Meta Business Manager and ad-related assets (Pixel, Catalog, Ad Account setup).
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Strong problem-solving skills with attention to detail.
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Comfort with Excel/Google Sheets for reporting and tracking.
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Ability to work in a fast-paced environment with ownership and accountability.
Why Join Us
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Hands-on exposure to the Meta Ads ecosystem from Day 1.
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Opportunity to work closely with KAE/GL/GC/GMs/Clients and learn the end-to-end ad operations process.
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Collaborative and fast-growing team with real responsibility and impact.
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Access to cutting-edge marketing tools and platforms to enhance your skillset.
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Opportunity to develop expertise in ad account management, pixels, catalogs, and business manager setups.
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Exposure to data-driven decision making and campaign optimization techniques.
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Mentorship and learning from experienced team members and leaders.
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Opportunity to grow into senior roles in Marketing Operations or Digital Marketing Strategy.
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Be part of a startup-like, ownership-driven culture where your contributions are recognized.
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Chance to work with multiple clients across industries, expanding your marketing knowledge and problem-solving skills.
