Marketing Manager

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
• Plan integrated campaigns for season launches, festivals, new attractions, and special events.
• Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis

Digital & Performance Marketing

• Coordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness.
• Monitor website traffic, conversion rates, and online booking performance.
• Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence

Offline & BTL Marketing

• Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations
• Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM)
• Build partnerships with local businesses, RWAs, malls, and tourism stakeholders
• Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets.
• Associate with relevant regional events to build awareness and affinity

Content & Communication

• Partner with the design team for creation of park-level creatives, videos, and branded content
• Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone
• Liaise with the PR team for press releases, media visits, and crisis communication.
• Ensure compliance with brand guidelines & maintain a consistent brand voice.
• Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required

Budget & Reporting

• Manage the parks marketing budget effectively, optimizing ROI on every activity
• Track KPIs: footfall, revenue growth, NPS, engagement, lead generation, and campaign performance
• Prepare monthly and quarterly reports for internal reviews

Requirements

Education & Experience:

• Total 5-9 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Chennai and Tamil Nadu market.
• Bachelors degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
• For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory

Skills & Attributes:

• Strong understanding of regional markets and consumer behavior
• Well-versed with Tamil and English
• Proficient in digital marketing tools, Google Analytics, Social media platforms
• Understanding of local creator economy & influencer marketing trends .Creative, data-driven, and highly organized
• Excellent communication and stakeholder management skills
• Passion for innovations, entertainment and customer experience

Work Conditions

• Based at the park location with frequent travel for promotions & activations.
• Mandatory Saturday working
• Sunday and holiday work may be required based on operational needs.