Marketing Manager

Job Summary

Marketing and Event Manager

Key Responsibilities

• Plan and execute

  offline marketing campaigns

  including local activations, BTL activities, and in-store promotions.
• Manage end-to-end execution of

  events, exhibitions, and product demos

  to increase brand awareness.
• Coordinate with vendors, agencies, and in-house teams for logistics, production, and delivery of promotional materials.
• Oversee the implementation of

  coupon programs, loyalty campaigns, and sampling activities

  .
• Monitor campaign performance and provide detailed reports with key insights and recommendations.
• Ensure branding consistency across all offline platforms including POS materials, hoardings, kiosks, etc.
• Analyze market trends, competitor activity, and consumer behavior to adjust marketing strategies.
• Maintain budgets and ensure timely execution of all marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum

  3-5 years of relevant experience

  in offline marketing and event management, preferably in FMCG, paint, or medical sectors.
• Proven track record in handling

  brand promotions, BTL activities, and offline campaigns

  .
• Strong vendor management and negotiation skills.
• Ability to work under pressure and handle multiple projects simultaneously.
• Willingness to

  travel extensively

  and

  work late hours/weekends

  as required.

Desired Skills

• Excellent organizational and project management skills.
• Strong interpersonal and communication abilities.
• Hands-on experience with event logistics and field marketing.
• Creative thinking and a strong sense of brand aesthetics.
• Familiarity with regional markets and local promotional strategies.