Marketing Manager

Job Description

As a Marketing Manager at Shreeji Automobiles Pvt. Ltd., you will spearhead regional marketing initiatives, driving both primary and secondary sales growth. Your leadership will be pivotal in expanding our dealer and retail networks, executing impactful product promotions, and analyzing market trends to inform strategic decisions. Key Responsibilities Team Leadership: Lead and mentor the sales & marketing team to achieve regional targets and foster a collaborative work environment. Sales Target Achievement: Drive both primary and secondary sales targets through strategic planning and execution. Marketing Campaigns: Develop and implement marketing plans, product promotions, and dealer activities to boost brand presence. Channel Expansion: Identify and establish new dealer, retailer, and mechanic partnerships to broaden market reach. Market Analysis: Monitor market trends, competitor activities, and customer preferences to inform strategic decisions. Brand Positioning: Enhance brand positioning through targeted campaigns and consistent messaging across all channels. Essential Skills: Team Leadership: Ability to lead and motivate a diverse team towards achieving common goals. Channel Sales Expertise: Experience in managing primary and secondary sales channels effectively. Strategic Marketing Execution: Proficiency in developing and executing marketing strategies that align with business objectives. Network Management: Skilled in expanding and managing dealer and retail networks to maximize market penetration. Industry Knowledge: In-depth understanding of the automotive aftermarket industry, including components, lubricants, batteries, and tires. Branding & Promotion: Expertise in product promotion, branding, and creating impactful marketing materials. Territory Management: Ability to manage and optimize sales territories for maximum efficiency. Communication Skills: Strong verbal and written communication skills for effective stakeholder engagement. Analytical Thinking: Capability to analyze market data and competitor strategies to inform decision-making. Results-Oriented: Focused on achieving measurable outcomes and continuous improvement.