Marketing Manager / Senior Marketing Analyst (B2B SaaS)

Job Title: Marketing Manager / Senior Marketing Analyst (B2B SaaS)

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About Us

Senior/Lead Marketing Analyst

Role Overview

marketing professional with 5–7 years of experience in B2B environments

strategic input with hands-on execution

Key Responsibilities

• Plan and execute email marketing campaigns using Salesforce (or equivalent CRM platforms).
• Manage website content and updates using CMS tools like WordPress.
• Create and publish a wide range of content including blog posts, eBooks, and video content.
• Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.
• Implement SEO best practices to enhance web visibility and organic reach.
• Support YouTube content management and video marketing efforts.
• Collaborate with cross-functional teams to align messaging and branding across marketing assets.
• (Bonus) Plan and execute paid advertising campaigns via LinkedIn Campaign Manager or other platforms.
• Leverage generative AI tools to enhance content creation and campaign efficiency.
  

Required Skills & Experience

• 3–5 years of B2B marketing experience (SaaS preferred).
• Strong working knowledge of Salesforce (or similar CRM) for campaign execution.
• Hands-on experience with WordPress or similar CMS platforms.
• Proven ability to create marketing content: blogs, eBooks, video scripts, and more.
• Understanding of SEO fundamentals and content optimization strategies.
• Experience managing or contributing to organic social media campaigns on LinkedIn.
• Exposure to video content platforms like YouTube, including basic optimization.
• Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Canva Magic Write).
• (Nice to have) Experience running LinkedIn paid campaigns or Google Ads.
  

Why Join Us

• Be part of a fast-paced, product-driven team where your work makes a direct impact.
• Work on a wide range of marketing channels and initiatives.
• Gain exposure to modern martech tools and content marketing strategies.
• Enjoy a culture of collaboration, creativity, and continuous learning.