Marketing Manager

Marketing Manager

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Salary

Responsibility

• Boosting discovery of #GROWTH Academy course modules via various marketing channels/campaigns/assets as well as internal process improvements.
• Building lifecycle journeys for hashgrowth.org & Academy users that help them get the required enablement in a way that is suited to their context, and nudges them along to go deeper into the course repository eventually resulting in completion of certifications.
• Improving and maintaining the course content repository to make sure it's always relevant to users and delivers an educational experience that makes it worth their time.
• Develop, maintain, and continuously refine training modules and learning paths covering all features of the MoEngage platform, with a focus on driving feature adoption and expanded usage, directly contributing to upsells and revenue retention.
• Develop and optimize user journeys within the various touchpoints (Academy, websites, help pages, product dashboard etc.) to facilitate course discovery, engagement, and completion, including personalized lifecycle nudges, maximizing course consumption.
• Execute marketing campaigns across email, social media, and other channels to drive course enrollment and promote our certifications as valuable career assets.
  

Eligibility

• 1 year of experience.
• Experience as a marketing generalist with a proven track record of driving relevant interest and adoption of content/digital properties.
• Entrepreneurial, and thrive on ambiguity, seeing it as an opportunity to build clarity through execution - constantly testing out hypothesis and validating assumptions.
• Organized, with high accountability & ownership.
• Excellent communication & content skills.
• Passionate about crafting high quality content and learning experiences that add genuine value and bring in users.