Marketing Manager

A marketing manager develops, implements, and oversees marketing strategies to raise brand awareness, drive demand for products/services, and achieve business goals. Key responsibilities include conducting market research, developing and managing marketing campaigns across various channels (digital and traditional), analyzing performance data, managing budgets, and leading a marketing team. They collaborate with other departments like sales and creative to ensure a cohesive message and maximize return on investment. Key responsibilities

• Strategy and planning:
• Develop and execute comprehensive marketing plans to promote products and services.
• Conduct market research and analyze trends to identify new opportunities and inform strategy.
• Campaign management:
• Create, manage, and oversee marketing campaigns across digital and traditional channels (e.g., social media, email, SEO, print, video).
• Ensure consistent messaging and branding across all campaign materials and touchpoints.
• Analysis and optimization:
• Track and analyze the effectiveness of marketing initiatives using tools like Google Analytics.
• Use data to measure performance, generate qualified leads, and optimize campaigns for better results and ROI.
• Budget management:
• Establish and manage marketing budgets to maximize ROI.
• Team and stakeholder collaboration:
• Lead, manage, and mentor a marketing team.
• Collaborate with sales, creative, and other departments to align strategies with business goals.
• Present marketing strategies and results to senior management and other stakeholders.
• Content and communications:
• Help develop creative briefs and guide creative direction for marketing materials.
• Review and approve advertising materials for both print and digital media.

Key skills

• Analytical and data-driven: To interpret performance data and make informed decisions.
• Creative: To conceptualize engaging and impactful campaigns.
• Leadership: To manage a team and collaborate effectively with other departments.
• Project management: To handle multiple campaigns and tasks simultaneously.
• Communication: Excellent written and verbal communication skills are essential for creating copy, reports, and presentations.
• Technical proficiency: Experience with marketing automation, CRM tools, and other digital marketing platforms is often required.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹37,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person