Marketing Manager

Role & responsibilities

a. Develop and implement Annual Marketing Calendars detailing strategic and tactical initiative.

b. Develop and implement Annual Marketing Strategy.

c. Conceptualise, negotiate, and collaborate towards ensuring delivery of key events every year at a national / very large scale that is rolled out at the asset.

d. Develop and run PR campaigns, blogs, media functions, press conferences and corporate events

e. Implement the customers database management processes and related communication, programmed through automation platform, in the asset.

f. Strategies, Enhance and implement Customer delight programmes .

g. Conduct business analysis, derive and document business requirements, plans and specifications for key marketing programs and new initiatives.

h. Review, evaluate and prioritize current and proposed marketing enhancements against business and customer needs of asset

i. Budgeting and financial control at centres , for all marketing activities

j. Monitoring the Marketing incomes to be generated for the asset.

Preferred candidate profile

10+ years of experience in marketing domain dealing with Brand, strategic marketing, related income generation.

Detail and experience in,

• Offering marketing, partner marketing, market research and customer database / analytics
• Sound fundamentals in marketing strategy, brand building and implementation skills
• Brand Key / other constructs of a brand,
• Customer delight and related art and science.