Marketing Manager -Marcom (For Well Known MNC)

Careerlink Consultants

5 - 10 years

12 - 18 Lacs

pune

Posted:2 months ago| Platform:

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Skills Required

marketing marketing strategy brand marketing product management brand management brand campaigns marketing campaigns strategic marketing marketing communication product launch marcom

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Lead the planning and execution of multi-channel marketing campaigns for product launches, trade shows,and branding initiatives across multiple product families.
Help define and communicate the product's value proposition, ensuring consistent messaging across all marketing channels.
Help develop and implement go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
Develop and implement strategies for demand and lead generation to help drive business growth and achieve sales targets, including defining Loyalty programs.
Collaborate with cross-functional teams including product management, strategic marketing, sales and global communications to align messaging and ensure messaging consistency across all external touchpoints.
Work with internal designers to develop compelling content for digital and print platforms, including sell sheets, email campaigns, social media, and web assets.
Manage agency and vendor relationships to support creative development, media planning, and event logistics.
Gather and analyze customer feedback to inform product development and marketing strategies.
Support sales enablement through the creation of toolkits, FAQs, and training materials.
Contribute to strategic planning and budget forecasting for marketing communications activities.

Preferred candidate profile

Qualification - Postgraduate in Business / Marketing
At least 5 years professional experience in Marketing Communications role preferably from After market sales segment

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