Marketing Manager (Luxury Jewellery brand)

Key Responsibilities

1. Strategic Marketing Planning

• Build and execute the regional marketing strategy aligned with business objectives and the national brand narrative.
• Develop annual marketing calendars integrated with showroom targets, customer seasons, and brand positioning.

1. Leadership & Team Building

• Build and lead a high-performing regional marketing team, aligned to business ambitions and cultural ethos.
• Coach, mentor, and upskill the team in modern marketing practices including digital, data-driven campaigns, and community marketing.

1. Integrated Campaign Management

• Design and implement 360° marketing campaigns—ATL, BTL, digital, influencer, and experiential marketing.
• Ensure campaign relevance to local demographics, festival calendars, and luxury consumer behavior in North India.
• Drive vendor and agency management for creative, media buying, printing, activation, and event needs.

1. Digital Marketing & Brand Building

• Leverage digital platforms (Meta, Google, YouTube, Influencers) to drive measurable engagement and conversions.
• Monitor online reputation, manage reviews, and enhance the digital customer journey.
• Ensure consistent brand identity across visual merchandising, showroom collaterals, and social content.

1. Customer Acquisition & Experience

• Segment and engage key customer groups—HNI clients, wedding shoppers, repeat customers.
• Establish data-driven outreach using CRM, call center insights, and DNF data.
• Partner with wedding planners, luxury service providers, and local communities to generate qualified leads.

1. CSR, PR & Community Marketing

• Strategize and lead impactful CSR initiatives aligned to the organization’s values.
• Collaborate with regional media, social influencers, and local institutions for positive PR and brand sentiment.

1. Market Intelligence & Business Enablement

• Track competitor activities, market dynamics, and customer sentiment across cities.
• Provide actionable insights to the business head to support decisions on store events, promotions, and customer engagement plans.
• Support store footfall growth, revenue enhancement, and customer loyalty through targeted marketing interventions.

1. Stakeholder Management & Communication

• Regularly present regional marketing performance, insights, and strategic recommendations to senior stakeholders.
• Collaborate with Showroom Heads, Retail Ops, and HQ teams to align marketing with business outcomes.