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Krish TechnoLabs Pvt Ltd
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Marketing Manager

Marketing Manager

Krish TechnoLabs Pvt Ltd

0 years

7 - 8 Lacs

ahmedabad

Posted:1 week ago| Platform: GlassDoor logo

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Skills Required

marketing strategies engagement support automation content communication data collaboration research reporting analyze report sequence analysis planning measurement ai design database maintenance seo

Work Mode

On-site

Job Type

Part Time

Job Description

The Marketing Manager drives go-to-market strategies to build awareness, engagement, and lead generation. The role involves researching market trends and competition, developing and executing multi-channel campaigns, and nurturing leads to support sales objectives. It includes managing marketing automation, coordinating webinars and partner programs, and leading the creation of marketing materials such as case studies and content assets.

Strong analytical, organizational, and communication skills, along with experience in campaign execution, data-driven marketing, and cross-functional collaboration, are essential for success in this role.

What You’ll Be Doing

Build go-to-market plans and narratives to support the sales and marketing teams
Research on market trends, and target prospects’ persona, the competition to identify new opportunities
Develop and execute marketing and sales campaigns for the targeted defined market with help of various teams - content / paid / outbound sales
Use existing reporting tools to analyze and report on campaign performance
Work with Sales Leads to provide insights & research to shape sales activation
For opt-in users or visitors, create sequence / drip emails to convert them into MQLs
Nurturing MQLs, increase their potential and give SQLs to sales team
Prepare list of topics for the webinars, find list of speakers/ influencers/ clients/ partners to be part of it
Create list of preferred partners in the commerce ecosystem
Run active campaigns with partners and generate MQLs
Create list of topics for next blogs/ eBooks to content team based on competition analysis and market review
Lead Case Study process and marketing material creation for marketing
Manage all aspects of campaign planning, execution, and measurement with help of marketing head (outbound, drip, events, case studies sharing, content, webinar, etc)
Execute campaigns for events such as trade shows, or conferences
Implement marketing automation - internal & clients

What We’d Love To See

Bachelor’s degree in Marketing, Communications, Business, or related field.
Strong organizational and operational skills with attention to detail.
Proficiency in social media tools, email marketing platforms, and data analysis.
Excellent written and verbal communication skills.
Ability to multitask in a fast-paced environment.

It’d Be Great If You Had

Experience with AI tools for Marketing Operations.
Ability to coordinate with cross-functional teams (content, design, database, BDR, sales).
Familiarity with website maintenance best practices and SEO fundamentals.

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Marketing Manager