Marketing Manager

Role & responsibilities

• Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Define target customer segments and positioning strategies for various roofing products and services.

• Campaign Management

• Plan and manage digital and traditional marketing campaigns (SEO/SEM, email, social media, print, etc.).
• Create and manage marketing calendars, promotions, and content strategies.

• Lead Generation & Sales Support

• Design campaigns that generate qualified leads for the sales team.
• Collaborate with the sales team to align marketing activities with revenue goals.
• Track ROI and lead conversion rates.

• Branding & Content

• Oversee brand development and ensure consistency across all touchpoints.
• Create marketing collateral including brochures, videos, case studies, and presentations.
• Manage website content, social media channels, and blog.

• Events & Partnerships

• Organize trade shows, exhibitions, and contractor/dealer events.
• Develop partnerships with vendors, architects, builders, and real estate developers.

• Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, CRM, and marketing automation platforms.
• Prepare monthly marketing performance reports and present insights to senior leadership.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 10+ years of experience in marketing, preferably in construction, building materials, or roofing industry.
• Strong understanding of digital marketing tools, SEO, and lead generation strategies.
• Proven track record of executing successful marketing campaigns.
• Excellent communication, project management, and leadership skills.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools.
• Knowledge of roofing products, systems, and installation methods.
• Experience working with B2B and B2C customers.
• Ability to manage external agencies and vendors.