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Inkle
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Marketing Manager

Marketing Manager

Inkle

3 - 6 years

6 - 10 Lacs

Bengaluru

Posted:1 week ago| Platform:

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Skills Required

Customer acquisition Health insurance SAN Strategic marketing planning SAAS Developing marketing strategies Management SEO Forecasting Team building

Work Mode

Work from Office

Job Type

Full Time

Job Description

About us

Inkle is a tax and accounting software startup, serving US technology startups. Were on a mission to make US accounting, tax and compliance easy, scalable, affordable and on-demand for global companies - using software and human services.

We are a team of passionate and creative individuals who believe in the power of technology to simplify complex processes. We foster a dynamic, fast-paced and collaborative environment where everyone has a voice and the opportunity to make an impact. We are committed to diversity, inclusion and work-life balance.

Were looking for a generalist to work very closely with the CEO of Inkle. This is a high-impact role that can impact the direction of our company, and so were looking for someone who has very high self-motivation, energy and enthusiasm.

NOTE: the working hours for this role will be 2pm-11pm IST daily Monday-Friday, based in our Bangalore office during those hours. This is in order to coordinate closely with the CEO and San Francisco team to go deep on the US market.

you'll be expected to:

Responsibilities:

Strategic marketing planning: developing marketing strategies that align with Inkles goals and target audience of early stage tech companies.
Analyzing market trends, competition, and customer behavior.
Product positioning: ensuring product positioning of our SaaS products to highlight their unique features and benefits.
Demand generation: overseeing the creation and execution of campaigns to drive customer acquisition, engagement, and retention.
Budget management: setting KPIs and targets for the 5+ member marketing team, and forecasting and owning the budget needed to deliver them
Team building: Building, managing, and mentoring a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
Content creation: overseeing creating, editing, and curating content, ads, landing pages, and email.
SEO audits: Performing SEO audits.
Content calendar: Managing a content calendar.

Skills and Requirements:

4+ years of SaaS marketing experience, ideally US B2B.
Ideally some management experience.

Benefits:

At Inkle, we believe in investing in our employees and offer a comprehensive benefits package to support their physical, financial, and emotional well-being. Our benefits include:

Health insurance/Medical coverage
Highly competitive salaries and ESOP scheme
Relocation support and reimbursements
Paid time off/Vacation time and holidays
Professional growth and development opportunities

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Marketing Manager