Marketing Manager

Role & responsibilities

1. Digital Marketing, SEO & Lead Generation

• Manage end-to-end digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
  
• Execute SEO strategies including keyword research, on-page, off-page, and technical coordination.
  
• Optimize campaigns for engagement, reach, lead generation, and ROI.
  
• Track and analyse digital metrics via Google Analytics and other tools.
  

2. Social Media Management

• Create and manage social media content calendars for LinkedIn, Instagram, Facebook, and YouTube.
  
• Develop creative ideas for posts, reels, and videos with the design and content team.
  
• Monitor engagement, grow followership, and respond to audience interactions.
  

3. Website Management

• Coordinate website updates, banners, landing pages, blogs, and SEO-driven content.
  
• Ensure the website is current, engaging, and aligned with ongoing campaigns and events.
  

4. PR, Media & Communications

• Draft press releases, media notes, and communication content for key company initiatives.
  
• Coordinate with PR agencies and media houses to secure brand visibility.
  
• Support leadership with articles, interviews, and communication material.
  

5. Events, Conferences & Awards

• Plan and support execution of corporate events, conferences, and brand activations.
  
• Coordinate vendor management, logistics, presentations, and branding.
  
• Identify suitable industry awards and manage submissions, documentation, and communication.
  
• Support leadership with podcast preparation and content development.
  

7. Presentations & Research

• Create high-quality PPT presentations for leadership, events, sales, and strategic meetings.
  
• Conduct research on industry trends, competitors, and market insights to support strategy and content planning.
  
• Provide data-backed marketing recommendations.
  

8. Brand & Creative Coordination

• Ensure all marketing materials follow brand guidelines and visual consistency.
  
• Coordinate with designers, video editors, and agencies for timely asset production.
  

9. Cross-Functional Collaboration

• Work with HR, Sales, Operations, and Product teams for internal campaigns, collaterals, and communication support.
  
• Support employer branding initiatives through social media and content

Qualifications

• Bachelors/Master’s degree in Marketing, Communications, Mass Media, or related field.
  
• 5–7 years of experience in marketing roles with hands-on digital and communication experience.