Marketing Manager

• Develop and implement branding strategies tailored to the manufacturing sector, while monitoring brand performance and adjust strategies as necessary to enhance market presence.
• Plan, manage, and optimize marketing budgets to ensure efficient allocation of resources and maximum ROI.
• Lead go-to-market strategies and coordinate successful product launches that meet or exceed business objectives.
• Drive lead generation campaigns through physical and digital marketing channels including performance marketing, SEO, SEM, social media, and email marketing.
• Oversee event management from planning to execution to maximize brand exposure and customer engagement.
• Create compelling and consistent content across various marketing platforms to support campaigns and brand messaging.
• Plan and drive client retention activities creatively, including bespoke marketing for mobilizations, site branding and consumer engagement initiatives.
• Manage relationships with internal stakeholders and external agencies to ensure alignment and successful campaign delivery.
• Handle multiple projects simultaneously, maintaining high standards and meeting deadlines in a fast-paced environment.

Qualifications and Skills

• Bachelors degree in Marketing, Journalism, Communications or a related field; MBA preferred.
• Minimum of 10-years of comprehensive experience in marketing roles.
• Strong expertise in brand strategy, budget management, go-to-market execution, product launches and consumer engagement.
• Proficient in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
• Demonstrated success in lead generation and event management.
• Excellent written and verbal communication skills with the ability to create engaging content tailored to different audiences, and with a creative approach to problem-solving.
• Proven interpersonal skills and ability to manage multiple stakeholders and agencies effectively.
• Exceptional creative, analytical and negotiation skills, with multitasking abilities and resilience under pressure.

  Role & responsibilities

Preferred candidate profile