Marketing Manager

As a Marketing Manager at Heredity Biosciences in Guwahati, Assam, your role is crucial in planning, implementing, and overseeing marketing strategies to promote the company's Genomics services. Key Responsibilities: - Strategic Planning: Develop comprehensive marketing strategies aligned with overall business objectives. Conduct market research, identify target markets, analyze competitor activities, and define product positioning and messaging. - Campaign Management: Oversee execution of marketing campaigns across various channels. Collaborate with cross-functional teams and agencies to create compelling campaigns, set goals, manage budgets, monitor performance, and optimize results. - Brand Management: Build and maintain a strong brand identity. Develop brand guidelines, ensure consistent messaging and visual representation, and monitor brand perception. Engage in brand positioning, architecture, and managing partnerships. - Market Analysis and Customer Insights: Continuously monitor market trends, consumer behavior, and competitor activities. Analyze market data, conduct customer research, and gather insights to inform marketing strategies. - Team Leadership and Collaboration: Lead and manage marketing teams, provide guidance and support. Collaborate with internal stakeholders and external partners to align marketing efforts with overall business objectives. Qualifications Required: - Minimum of 3-5 years of experience in marketing role - Bachelor's degree in Marketing or related field - Strong leadership and communication skills - Ability to analyze market data and consumer behavior - Experience in brand management and campaign execution If you are interested in this opportunity, please share your CV to hereditybiosciences@gmail.com.,