Marketing Manager

We are seeking a dynamic Marketing Manager with strong strategic marketing, business analysis, and customer insight skills to drive growth in both B2B and B2C segments for our construction business. Key Responsibilities: Strategic Marketing: Develop and execute long-term marketing strategies aligned with business goals. Analyze market trends, competitors, and customer needs to identify new business opportunities. Business & Market Analysis: Conduct regular business and customer analysis to support decision-making. Identify target markets and segments for residential, commercial, and infrastructure projects. Evaluate marketing performance using key metrics and recommend improvements. B2B & B2C Marketing: Build and manage relationships with corporate clients, developers, contractors, and individual customers. Design and implement marketing plans for both business clients (B2B) and end consumers (B2C). Offline & Traditional Marketing: Plan and oversee offline marketing initiatives such as trade shows, exhibitions, outdoor advertising, events, and print media. Collaborate with sales teams to create impactful promotional materials, brochures, and presentations. Branding & Communication: Strengthen the company’s brand positioning in the construction market. Ensure clear, consistent, and professional communication across all channels. Customer Analysis & Engagement: Gather customer feedback and insights to improve marketing strategies and project offerings. Support the sales team in building strong relationships and trust with clients. Team & Budget Management: Lead and mentor the marketing team to achieve departmental objectives. Manage the marketing budget to ensure cost-effectiveness and high ROI. Requirements: Bachelor’s/Master’s degree in Marketing or related field. 5+ years of experience in marketing (preferably in construction/real estate). Strong skills in strategic planning, communication, customer analysis, and offline marketing. Ability to lead teams and deliver results in a competitive market.