Marketing Manager - Futura

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

Therapy growth and market share

Deliver an EI of > 100 for the therapy and increase Abbott market share

Deliver therapy Plan Sales and Plan Margin

Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

Undertake periodic research to identify emerging short and long-term therapy trends

Annually create a therapy plan for the therapy area owned

Identify, ideate and deliver new product opportunities for the therapy

Identify and ideate on product innovations (e.g. LCM, packaging) for existing products

Design initiatives and concepts for scientific differentiation of Abbott in the therapy

Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy

Identify new markets and new channel opportunities to drive therapy growth Arbitrage between brands

Owner / manager of the marketing spend across brands within the therapy

Evaluate marketing RoI across different activities / brands and adjust strategy accordingly

Decide on pricing strategy for the therapy and between brands / SKUs.

JOB SPECIFICATIONS: Skill, Education, Experience

Education:

Graduate in Science / Pharmacy

MBA/PGDBA in Sales and Marketing from a top B school

Experience:

Brand management experience of at least 7 years (preferably in MNC)

At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager

Additional exposure of sales preferred

Exposure to managing Key Accounts / dealing with Key Opinion Leaders

Experience in managing new launches.

Skills:

Excellent Communication Skills

Functional & Technical Knowledge on therapy areas owned and other therapies in the division

Demonstrates creativity, innovation and drive for results
Ability to influence, lead and work with cross functional teams Analytical skills and good financial acumen Strategic thinking, problem solving and decision making skills

Planning and organizing skills for short term and long term
Time management and multi-tasking skills