Marketing Manager - Export Business

Role & responsibilities

The Marketing Manager (or Marketing Engineer) Export Division is responsible for developing and executing international marketing strategies to expand the companys global footprint. The ideal candidate will possess a strong background in international marketing, preferably in the manufacturing or engineering sector, with a focus on B2B marketing. This role involves market research, customer development, product promotion, and coordination with production and logistics teams to ensure smooth execution of export orders and customer satisfaction.

Key Responsibilities:

1. Market Research & Analysis

• Identify and analyze potential international markets, competitors, and industry trends.
• Conduct market feasibility studies and identify new business opportunities.
• Monitor export regulations, tariffs, and international trade policies.

2. Business Development

• Develop and manage relationships with overseas clients, agents, and distributors.
• Prepare and present marketing proposals, quotations, and product information to international clients.
• Participate in trade fairs, exhibitions, and virtual marketing events.

3. Marketing Strategy & Promotion

• Plan and implement global marketing campaigns aligned with company objectives.
• Develop product positioning and branding strategies for target markets.
• Manage digital marketing initiatives (B2B websites, LinkedIn campaigns, email marketing).

4. Sales Coordination

• Coordinate with production, logistics, and finance teams to ensure timely execution of export orders.
• Negotiate prices, terms, and contracts with international buyers.
• Monitor sales performance and prepare periodic sales and marketing reports.

5. Technical & Product Support (for Marketing Engineer role)

• Provide technical presentations and product demonstrations to clients.
• Collaborate with R&D and engineering teams to customize products based on client requirements.
• Translate technical product data into marketing material and documentation.

Export Marketing Focus:

Focus on building marketing initiatives that specifically target the export market. Work closely with the international customers to ensure targeted marketing strategies are effective.

International

Required Qualifications & Skills:

Education:

• Bachelors degree in /Mechanical Engineering.
• MBA in Marketing or International Trade preferred.

Experience:

• 7 to 10 years of experience in international marketing or export sales (preferably in manufacturing or engineering sector).

• Skills:

• Strong knowledge of international marketing and export markets.
• Strong understanding of global trade practices and export documentation.
• Excellent communication and interpersonal skills to manage relationships with global clients.
• Ability to analyze market data, trends, and competitive landscapes to make strategic decisions.
• Proficient in Microsoft Office Suite and marketing automation tools.
• Ability to travel internationally.

• Languages:

  Proficiency in English is required; knowledge of additional languages is a plus, especially those spoken in key export markets.

Key Performance Indicators (KPIs):

• Growth in export sales and market share.
• Number of new international clients acquired.
• Customer retention and satisfaction levels.
• Timely execution of export orders.