Marketing Manager

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About Evolve IT Solutions Pvt. Ltd.

Evolve IT Solutions Pvt. Ltd.

Position Summary

Marketing Manager

Key Responsibilities

Develop and execute strategic marketing plans to strengthen brand presence and drive business growth.

Manage and implement multi-channel campaigns including digital, events, content, and direct marketing.

Drive lead generation and customer engagement strategies aligned with business goals.

Collaborate with sales, product, and executive teams for go-to-market planning and execution.

Manage digital presence: SEO/SEM, LinkedIn, email marketing, and paid advertising.

Oversee participation in trade exhibitions, government expos, and industry events.

Develop high-quality marketing collateral: brochures, videos, presentations, case studies.

Monitor KPIs, report on campaign effectiveness, and adjust strategy based on data.

Lead and manage the internal marketing team as well as external vendors or agencies.

Maintain consistent brand messaging across all platforms and materials.

Candidate Requirements

Minimum 10 years of experience in a marketing manager or leadership role.

B2B marketing

Strong understanding of public sector procurement cycles and enterprise sales support.

Track record of managing successful marketing campaigns from strategy to execution.

Hands-on experience with digital tools (Google Analytics, AdWords, LinkedIn, email platforms).

Familiarity with CRM systems and marketing automation software is preferred.

Excellent communication, leadership, and project management skills.

Bachelor's degree in Marketing, Business Administration, or related field. MBA is an added advantage.