Marketing Manager

Job Summary

We are looking for an experienced and results-driven Marketing Manager to lead our brand positioning, lead generation, and customer engagement efforts. You will be responsible for planning, executing, and optimizing 360-degree marketing strategies to support our project launches, build brand awareness, and drive qualified leads.

Key Responsibilities

• Strategic Planning & Execution
• Develop and implement comprehensive marketing strategies for residential and commercial projects.
• Align marketing plans with sales targets, project timelines, and company goals.
• Brand Management
• Build and manage the brand image across all offline and online channels.
• Ensure consistency of brand messaging across campaigns, events, and communication.
• Lead Generation & Digital Marketing
• Drive qualified lead generation through performance marketing (Google Ads, Facebook, Instagram, SEO, etc.).
• Monitor and optimize digital campaigns for maximum ROI.
• Content & Creative Development
• Oversee the development of marketing collaterals: brochures, videos, presentations, emailers, etc.
• Coordinate with design teams and agencies for high-quality creative output.
• Event & Launch Management
• Plan and execute property launches, customer events, and channel partner meets.
• Coordinate with sales and operations for smooth event execution.
• Market Research & Insights
• Conduct competitor analysis, customer segmentation, and market trend studies.
• Gather insights to improve marketing strategies and project positioning.
• Agency & Vendor Coordination
• Manage relationships with digital agencies, PR firms, media partners, and other vendors.
• Negotiate media buying, outdoor campaigns, and influencer partnerships.
• Reporting & Budgeting
• Track marketing performance metrics and prepare regular reports for leadership.
• Manage the marketing budget and ensure cost-effective campaign execution.

Qualifications & Skills

• Bachelors degree in Marketing, Business, or related field; MBA preferred.
• 5–8 years of experience in marketing; experience in real estate is a strong advantage.
• Strong understanding of both digital and traditional marketing channels.
• Proven experience in managing large-scale campaigns and lead-generation funnels.
• Excellent communication, project management, and leadership skills.
• Creative thinking with analytical problem-solving abilities.
• Familiarity with CRM tools (like Salesforce, Zoho), Google Analytics, and Ad platforms.

What We Offer

• Opportunity to be part of a high-growth, entrepreneurial environment.
• Work on marquee real estate projects shaping Bangalore’s skyline.
• Competitive compensation and performance-linked incentives.
• Collaborative and dynamic team culture.