Job
Description
Job OverviewBranch is seeking a talented marketer to lead our brand, organic, social media marketing efforts for the Indian market. In this role, you will oversee the day-to-day management of our brand alternate channel from brand, organic, seo, aso and partnerships. The focus will include brand strategy, communications, public relations, organic and direct marketing, SEO, ASO, content development, influencer engagement, and partnership building. You will collaborate with our Digital, Design, Data Science, Growth, and Product teams to drive brand activations, communications, pr, customer acquisition, retention, brand visibility, and profitability. This position offers a unique opportunity to enhance your brand and organic marketing skills in a dynamic and diverse environmentResponsibilitiesDevelop and implement KPIs and processes for internal brand and communications to scale marketing operations, including contributing to growth projections and budgeting for social media and organic channels including social and alternate channelsPartner with cross function teams to conduct customer studies, market research, and competitive analyses, creating brand-first strategies Craft customer value propositions for various products and develop strategic messaging frameworks for key touchpoints, ensuring consistency and quality in all customer communicationsDesign and test multi-channel lifecycle and social media communication programs, running experiments to assess new channels and contentLead brand campaigns to drive organic traffic and growth in ASO and SEOFocus on achieving KPIs for organic, direct, and social media channels Oversee the creation of creative assets, including videos, digital content, and landing pages, and develop go-to-market plans for new product launchesCollaborate with leadership and local teams to maintain a distinct and consistent brand identity, differentiating from competitors and executing effective campaigns Qualifications4-6 years of experience in brand marketing, social media along with communications, PR or in a diverse marketing role, with a strong focus on fintech and B2C app-first brandsExperience with agencies or brands in managing and developing organic, direct, and social media strategiesStrong data-driven skills, with an emphasis on KPIs, metrics, and deliverablesProven experience across all brand channels, including influencers, creators, social media, ASO, SEO, website optimization, PR, and communications
