Marketing Manager

Role & responsibilities

1. Lead Generation & Strategy
• Develop and execute effective marketing strategies through ATL, BTL, digital platforms, and other innovative channels.
• Utilize demographic and psychographic insights along with storytelling techniques to target potential customers.
• Identify and explore new markets beyond the current customer base to expand lead generation opportunities.

1. Campaign Planning & Management
• Design, implement, and oversee marketing campaigns from concept to completion.
• Monitor and manage campaign budgets to ensure cost-effectiveness and adherence to approved allocations.

1. Brand & Market Development
• Drive initiatives to position Pavani Group as a leading real estate brand in South India.
• Plan and execute events, exhibitions, and brand activation activities to enhance visibility.

1. Vendor & Event Management
• Manage relationships with vendors to ensure timely and quality deliverables.
• Oversee the planning and execution of marketing events and promotional activities.

1. Data-Driven Marketing
• Use analytics to track customer engagement, analyze market trends, and contribute to product design, pricing, and marketing strategies.

1. Customer Experience Enhancement
• Collaborate with sales and marketing teams to continually improve the customer journey and satisfaction levels.

Preferred candidate profile

• Proven marketing operations experience, ideally in the real estate or construction industry.
• Strong leadership and team management capabilities.
• Expertise in vendor coordination and negotiation.
• Proficiency in MS Excel, reporting tools, and project management software.
• Excellent communication, negotiation, and problem-solving skills.
• Ability to work independently, multitask, and manage multiple projects simultaneously.