Marketing Manager

Job Summary
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive growth through innovative strategies. The ideal candidate will possess a strong background in digital marketing, multichannel marketing, and performance marketing, with a proven track record in B2B environments. This role requires creativity, analytical thinking, and the ability to manage multiple projects simultaneously while collaborating with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals and objectives.
• Oversee all aspects of digital marketing including SEO, content marketing, email marketing, and social media marketing.
• Manage advertising sales initiatives across various platforms including Google AdWords and Facebook Advertising.
• Utilize analytics tools such as Google Analytics to track campaign performance and optimize strategies based on data-driven insights.
• Collaborate with the product management team to create effective product positioning and messaging.
• Lead the creation of engaging content across multiple channels including websites (WordPress), blogs, print advertising, and e-commerce platforms.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Manage budgets for various marketing campaigns ensuring effective allocation of resources.
• Mentor and guide team members in best practices for copywriting, design (Adobe Creative Suite), and overall marketing execution.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• Proven experience in a similar role with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools and platforms including SEO, Google Analytics, Google AdWords, social media advertising, and email marketing systems.
• Strong understanding of multichannel marketing strategies and performance metrics.
• Excellent research skills with the ability to analyze data effectively.
• Exceptional copywriting skills with a keen eye for detail in content creation.
• Familiarity with HTML is preferred for website management tasks.
• Strong project management skills with the ability to prioritize tasks effectively in a fast-paced environment.
• Excellent communication skills both verbal and written; ability to collaborate effectively across departments. Join our team as we strive to enhance our brand presence and drive impactful results through innovative marketing initiatives!

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month