Marketing Manager- Academic

Salary: Competitive Location: New Delhi Country: India Business Unit: External Communications & Brand Vacancy Type: Permanent Closing Date: 14 July 2025 Meet the recruiter Monika Sharma monika.sharma@cambridge.org Marketing Manager Academic Department / Business Unit: Marketing Location Delhi Reports to Vice President – Marketing - South Asia We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge. Marketing Strategy and Planning Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade (includes journals) & Channel Partners and Institutional Customers / End-Users Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing Support Sales teams in Achieving respective budget targets – Print Books, e-Books and Journals Ensure timely and adequate production of marketing literature/collateral – catalogs/flyers/giveaways Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions; Organize Book Launches Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data Customer Engagement Engage our existing and prospective institutional customers both at End-User and CXO levels thereby fostering long lasting relationship. Organize end-user awareness workshops at institutions for driving the usage of journals ensuring smooth renewals with a targeted growth of 25% Organize Customer Engagement workshops for End-Users at key institutional customers for driving the usage of our online books and journals portfolio. Targeted usage growth – 30% Foster long-lasting relationships with librarians / professors and key stakeholders for ensuring smooth renewals Organize and execute annual Library Advisory Board meeting Build communities for researchers, Librarians, VCs and engage Engage our authors Digital & Social Media Marketing and e-Commerce Promotions Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business Continue to Build and Develop an Engaged Community of Target Audience - Students, Researchers, Faculty Members, Librarians and Authors Content Marketing – Create rich, meaningful, engaging and interactive content from our customers – authors / librarians Community Development – Expand the social media community on Facebook and Twitter; enhance engagement Drive E-mail Marketing covering Cambridge's entire Product Portfolio – Print and Digital Agency Management - establish effective relationships with creative and digital agencies. Select the most relevant agencies and broker cost-effective lead generation, campaign and media buying models Team Management Goal Setting - SMART Goals Professional Development and Product Knowledge Setting up of Priorities Regular Monitoring of the Goals and Behavior