Job
Description
As a Marketing Manager Academic at Cambridge University Press & Assessment, you will play a pivotal role in devising and implementing strategies to enhance the brand presence and visibility of Cambridge Academic in the South Asia region. Your responsibilities will include: Role Overview: - Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade, including journals, and Channel Partners and Institutional Customers / End-Users. - Manage Academic Marketing Budget and liaise with Finance for timely invoicing. - Support Sales teams in achieving respective budget targets for Print Books, e-Books, and Journals. - Ensure timely and adequate production of marketing literature/collateral such as catalogs, flyers, and giveaways. - Participate in relevant events, conferences, book fairs, and exhibitions for brand promotions. - Follow and comply with GDPR guidelines in the collection, storage, and usage of data. Key Responsibilities: - Engage existing and prospective institutional customers at End-User and CXO levels to foster long-lasting relationships. - Organize end-user awareness workshops at institutions to drive the usage of journals with a targeted growth of 25%. - Conduct customer engagement workshops for End-Users at key institutional customers to promote online books and journals with a targeted usage growth of 30%. - Build communities for researchers, librarians, VCs, and engage authors. - Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business. - Create rich, meaningful, engaging, and interactive content from customers, authors, and librarians for content marketing. - Expand the social media community on Facebook and Twitter; enhance engagement. - Drive E-mail Marketing covering Cambridge's entire Product Portfolio. Qualifications Required: - Proven experience in developing marketing strategies for academic publications. - Strong understanding of digital marketing, social media, and e-commerce promotions. - Ability to engage with customers at various levels and build lasting relationships. - Experience in team management, goal setting, and professional development. - Familiarity with GDPR guidelines for data collection and usage. At Cambridge University Press & Assessment, you will have the opportunity to work in a dynamic environment where your contributions will directly impact the success of the Academic Marketing department. Join us in our mission to promote academic excellence and innovation in the South Asia region. As a Marketing Manager Academic at Cambridge University Press & Assessment, you will play a pivotal role in devising and implementing strategies to enhance the brand presence and visibility of Cambridge Academic in the South Asia region. Your responsibilities will include: Role Overview: - Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade, including journals, and Channel Partners and Institutional Customers / End-Users. - Manage Academic Marketing Budget and liaise with Finance for timely invoicing. - Support Sales teams in achieving respective budget targets for Print Books, e-Books, and Journals. - Ensure timely and adequate production of marketing literature/collateral such as catalogs, flyers, and giveaways. - Participate in relevant events, conferences, book fairs, and exhibitions for brand promotions. - Follow and comply with GDPR guidelines in the collection, storage, and usage of data. Key Responsibilities: - Engage existing and prospective institutional customers at End-User and CXO levels to foster long-lasting relationships. - Organize end-user awareness workshops at institutions to drive the usage of journals with a targeted growth of 25%. - Conduct customer engagement workshops for End-Users at key institutional customers to promote online books and journals with a targeted usage growth of 30%. - Build communities for researchers, librarians, VCs, and engage authors. - Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business. - Create rich, meaningful, engaging, and interactive content from customers, authors, and librarians for content marketing. - Expand the social media community on Facebook and Twitter; enhance engagement. - Drive E-mail Marketing covering Cambridge's entire Product Portfolio. Qualifications Required: - Proven experience in developing marketing strategies for academic publications. - Strong understanding of digital marketing, social media, and e-commerce promotions. - Ability to engage with customers at various levels and build lasting relationships. - Experience in team management, goal setting, and professional development. - Familiarity with GDPR guidelines for data collection and usage. At Cambridge University Press & Assessment, you will have the opportunity to work in a dynamic environment where your contributions will dir
