Marketing Manager- Academic

As the Marketing Manager Academic at Cambridge University Press & Assessment in Delhi, you will play a key role in devising and implementing a customer-centric marketing strategy for South Asia. Reporting to the Vice President Marketing - South Asia, you will be responsible for enhancing Cambridge - Academic's brand presence, managing the academic marketing budget, and supporting sales teams in achieving their targets. You will be tasked with developing ROI-driven marketing strategies for both print and digital sales, as well as for trade, channel partners, and institutional customers. This includes managing marketing literature production, participating in events and conferences for brand promotion, and ensuring compliance with GDPR guidelines in data collection and usage. In terms of customer engagement, you will work towards fostering relationships with existing and prospective institutional customers at various levels. This includes organizing workshops for end-users and key institutional customers to drive the usage of journals and online books, with targeted growth rates. Additionally, you will engage with librarians, professors, authors, and other stakeholders to ensure smooth renewals and build communities within the academic field. Your role will also involve developing a comprehensive digital and social media marketing roadmap, creating engaging content for different target audiences, and expanding Cambridge's social media presence. You will drive e-mail marketing campaigns covering the entire product portfolio, as well as manage relationships with creative and digital agencies for effective campaign execution. Furthermore, as a team manager, you will be responsible for setting SMART goals, facilitating professional development, establishing priorities, and monitoring goal progress and team behavior on a regular basis. Your role will be crucial in driving the marketing efforts of Cambridge University Press & Assessment in the academic sector.,