Marketing Lead/Manager

Marketing Lead/Manager (B2B IT Services & Products)

Location

Work Mode

Office timing

Sat and Sun - Weekly off.

Reporting to -

About Us:

Kumaran Systems is a 32-year-old IT solutions company, trusted by Tier-1 clients for over two decades.

What we are looking for

services (modernisation, testing, managed services, eGRC, etc)

Marketing Lead

What You Will Do

• Define and execute marketing strategy across services & products.
• Build positioning and GTM plans for DQV, KTAC, and AI accelerators.
• Run demand generation campaigns (LinkedIn, SEO/SEM, automation).
• Create content (case studies, whitepapers, blogs, videos).
• Strengthen Kumarans' digital presence (website, social, marketplaces).
• Collaborate with Sales & Delivery to drive leads and growth.

What We are Looking For

• 10 to 15 years in B2B IT services/product marketing.
• Strong in

  n

  ew-age marketing techniques and content-driven growth.
• Experience balancing services + products marketing.
• Storyteller, strategist, and doer.
• Sound experience in B2B Marketing (preferably in IT services or SaaS/product firms).
• Strong expertise in digital marketing, demand generation, and product marketing.
• Knowledge of marketing automation tools (HubSpot, Marketo, Pardot, etc.).
• Excellent storytelling, communication, and stakeholder management skills.
• Proven ability to work in a fast-paced, global, and technology-driven environment.

Key Responsibilities

• Develop and execute B2B marketing strategies aligned with business growth objectives.
• Drive product positioning, messaging, and differentiation across IT services and product portfolios.
• Plan and manage digital campaigns, content marketing, SEO/SEM, social media, and email automation.
• Collaborate with sales teams to create ABM (Account-Based Marketing) campaigns and lead-generation funnels.
• Conduct market research, competitor analysis, and customer insights to refine GTM strategies.
• Build and manage marketing collaterals, case studies, whitepapers, and thought-leadership content.
• Plan and execute events, webinars, and industry conferences to increase brand visibility.
• Track, measure, and report marketing ROI, pipeline impact, and campaign performance.
  

Preferred Background

Bachelor's/Master's degree in Marketing.

Experience in technology/IT consulting, cloud, or enterprise solutions marketing

Exposure to ABM, partner marketing, and global market expansion strategies.

devika.raju@kumaran.com or via WhatsApp - 8122770798