Marketing Lead

Location: Durgapur Vidyapeeth

About Us:

PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and more.

Role Overview:

We are seeking a dynamic and driven Marketing Lead to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur. The ideal candidate will have hands-on experience in managing ATL (Above The Line) and BTL (Below The Line) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

Key Responsibilities:

• Lead and execute offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
• Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
• Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
• Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
• Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
• Track campaign performance and optimize for better ROI.
• Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
• Conduct market research to identify trends, opportunities, and competitor strategies.
• Build brand visibility and trust within the local student and parent community.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
• 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
• Proven expertise in executing ATL & BTL campaigns and educational seminars.
• Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
• Excellent communication, negotiation, and team management skills.
• Self-starter with the ability to work independently and drive results.