Marketing Lead – Graphic Design & Visualization

About the company:

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.

Link for our website: https://www.niit.com/mts/

Role Overview

Marketing Lead – Graphic Design & Visualization

You’ll be responsible for designing and creating marketing and campaign collateral, videos, digital assets, and visual frameworks that align with the NIIT MTS brand strategy. The potential visualization expert will be leveraging AI and design systems to standardize, accelerate, scale and elevate NIIT MTS’ visual communication across all verticals and touchpoints.

Key Responsibilities

Design & Visualization

• Conceptualize, design, and deliver creative assets for marketing campaigns, including but not limited to websites, videos, print and digital collateral, social media and digital experiences.
• Translate abstract business and learning concepts into

  clear, visual storytelling frameworks

  (infographics, diagrams, storyboards, motion graphics).
• Support content (videos, whitepapers, reports, landing pages, social posts, presentations etc.) with strong visual narratives.
• Build

  visual consistency and brand adherence

  across all design materials.
• Create catalogued and ready-to-use image and stock libraries for immediate reference and implementation.
• Create visual briefs and mock-ups that can be easily executed by the design team.
• Take design decisions to enhance the visual quality of content

AI-Driven Design Innovation

• Utilize available

  AI tools

  (e.g., Adobe Firefly, Canva AI, ChatGPT etc.) to develop templates, graphics variations, and mood boards.
• Create

  modular design templates

  for faster campaign turnaround — including email headers, social banners, and content thumbnails.
• Continuously explore new AI workflows to

  increase design productivity and originality

  .

Collaboration & Coordination

• Work closely with

  Website + SEO, Content, Campaign, Customer

  and other teams across multiple time zones (India, EMEA, North America).
• Operate effectively across different teams, influencing cross-functional collaborators through clarity, quality, and ownership.
• Partner with marketing managers to translate campaign briefs into visual execution frameworks and storyboards that perform well across digital channels.
• Collaborate with external agencies and vendors when needed, ensuring creative quality and brand integrity.

Design System & Process Evolution

• Support the creation of an

  NIIT MTS Design Language

  - ensuring color, typography, iconography, and imagery guidelines are unified.
• Maintain and evolve the internal asset library and brand templates in Adobe Creative Cloud, or Canva.
• Contribute to

  visual documentation and playbooks

  to scale best practices across the marketing and design teams.

Functional Skills & Experience

• 5–8 years

  of hands-on experience in graphic design, brand communication, or marketing design.
• Proficiency in Adobe Creative Suite (Illustrator, Premier, Photoshop, InDesign, After Effects) and Canva.
• Experience designing for

  B2B enterprise audiences

  L&D, Consulting or technology sectors.
• Strong understanding of digital design for campaigns, social media, and websites.
• Familiarity with AI and automation tools for creative workflows (e.g., Adobe Sensei, Midjourney, Firefly, ChatGPT + DALL·E, Canva Magic Studio, Google Veo).
• Knowledge of motion design, data visualization, and infographic storytelling is a strong plus.
• Solid understanding of color theory, typography, layout, and accessibility principles.

Soft Skills & Behavioral Traits

• Collaborative communicator

  — can work across global teams and functions with diplomacy and clarity.

• Self-driven and structured

  — takes ownership of deliverables without needing constant direction.

• Excellent time management

  — comfortable with shifting priorities and multi-zone coordination.

• Creative curiosity

  — eager to explore design trends, AI innovation, and new storytelling formats.

• Influence without authority

  — builds trust and alignment with non-design stakeholders.

• Attention to detail

  — ensures every pixel aligns with NIIT MTS’ brand promise and visual precision.

• Growth mindset

  — open to feedback, experimentation, and continuous skill enhancement.